BTS Is Shifting To Pop Band Solos That Has A $1.7 Billion Stock Route

– Hybe sinks by record in Seoul on its flagship band’s new plan – Stock touches all-time low since 2020 debut before paring lo

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the agency that manages the South Korean pop phenomenon BTS, plunged by a record

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after the band said its members will focus on individual projects for a while.

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Hybe sank as much as 28% on Wednesday in Seoul, touching its lowest level on record since its trading

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debut in October 2020 and wiping out as much as $1.7 billion in market value. The stock pared

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the loss to finish 25% lower, after the agency said the group will “remain active as a team.

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” Shares are down nearly 60% this year, significantly underperforming the broader equity benchmark.

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Bangtan Boys, more commonly called BTS, made the announcement to pursue solo projects in a YouTube video post that has already

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attracted more than 10 million views. The singers said the time apart would be healthy for the band and urged fans not to take the development as negative.

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