BTS Is Shifting To Pop Band Solos That Has A $1.7 Billion Stock Route

– Hybe sinks by record in Seoul on its flagship band’s new plan – Stock touches all-time low since 2020 debut before paring lo

the agency that manages the South Korean pop phenomenon BTS, plunged by a record  

after the band said its members will focus on individual projects for a while. 

Hybe sank as much as 28% on Wednesday in Seoul, touching its lowest level on record since its trading 

debut in October 2020 and wiping out as much as $1.7 billion in market value. The stock pared 

the loss to finish 25% lower, after the agency said the group will “remain active as a team. 

” Shares are down nearly 60% this year, significantly underperforming the broader equity benchmark. 

Bangtan Boys, more commonly called BTS, made the announcement to pursue solo projects in a YouTube video post that has already