NHL Women continue to scale heights of growth together with young fans

NHL Women continue to scale heights of growth together with young fans

One of the biggest stories in the NHL this season has been the increase in viewers in the 

league’s first year of its television contracts with ESPN and TNT. The league is also seeing 

unparalleled growth in female and younger fans that should have a big impact for years to come. 

According to NHL research, 37% of hockey fans are female, including an eye-popping 26% 

growth in that demographic since 2016. Most of those new fans are likely within the 

coveted 18-49 age demographic, too, since nearly 40% of all NHL fans are under 50. 

Kali Mack — an Avalanche fan who lives in Colorado and is part of the league’s Power 

Players youth advisory board — said the recent growth comes as the league has showcased more of the human side of the game. 

“We’re seeing more player interviews, family moments and those heartfelt things that happen off the ice, as well as this mix of the great  

highlights that we’re also seeing.,” she said. “That’s been really great to help get more people in the game because people who 

don’t know the sport will connect more with the human moments. And then the highlights will keep their attention.” 

The increase among female viewers was higher during Wednesday night games on TNT. During the regular season, there was a 44% jump in female